SunTrust
SunTrust (now Truist after merging with BB&T), was a major financial institution with over $220B in assets serving 4.5M+ households. Their Solid Salutes campaign was a key digital initiative to strengthen community engagement and brand loyalty.
I developed the entire campaign website, focusing on design and user interaction. My role included overseeing the website's development from concept to implementation, emphasizing user engagement and visual appeal.
SunTrust's Solid Salutes campaign facilitated user-generated custom video salutes. I developed the entire campaign website, focusing on design and user interaction.
My role included overseeing the website's development from concept to implementation, ensuring visual appeal and seamless user interaction. I optimized performance to handle expected traffic and improve engagement.
The project required creating a platform that encouraged participation while maintaining brand consistency. The implementation enabled users to create and share personalized content within the campaign framework.
Achievements
- Developed an interactive campaign website for user-generated content.
- Optimized website performance for increased user engagement.
- Implemented visually appealing UI/UX elements to enhance storytelling.
Link: #
Stack: JavaScript, CSS
Experience: Frontend