AMEX Money Talk
An American Express family-finance campaign centered on conversations between parents and teenagers.
The National Money Night Talk was an American Express campaign with personal-finance expert Jean Chatzky, built around a September 16, 2010 pledge for parents to talk with their kids about money. The site at moneynighttalk.com offered videos, talking points for middle school, high school, and college tracks, and launched alongside the PASS prepaid card for teens.
I built the responsive campaign landing page where visitors signed the pledge and reached those resources on desktop and mobile.
Achievements
- Built the campaign landing page for American Express National Money Night Talk.
- Built a responsive landing page that held up on phones as well as desktops.
Link: https://web.archive.org/web/20100816155008/http://www.moneynighttalk.com/
Stack: JavaScript, CSS
Experience: Frontend