AMEX Money Talk

The National Money Night Talk by American Express aimed to promote financial communication between parents and teenagers.

As a Frontend Engineer, I developed the campaign's landing page, focusing on user engagement and information delivery.

AMEX Money Talk Image

The AMEX Money Talk campaign was designed to encourage open financial communication between parents and teenagers. As a Frontend Engineer, I was tasked with developing the campaign's landing page, which needed to be both engaging and informative.

My focus was on creating a user-friendly interface that facilitated easy navigation and interaction. By implementing responsive design techniques, I ensured that the page provided a seamless experience across various devices, enhancing accessibility and user engagement.

The project was an opportunity to contribute to a meaningful initiative that aimed to improve financial literacy and communication within families. My work on the landing page helped to effectively convey the campaign's message and encourage participation.

Achievements:

  1. Developed an engaging landing page to enhance user interaction.
  2. Implemented responsive design for a seamless experience across devices.
  3. Optimized page performance to improve load times and accessibility.

Link: https://www.youtube.com/watch?v=a2vDoYyXIJQ

Stack: JavaScript, CSS